line of business (lob) marketing specialist.

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En Randstad nos moviliza ayudar a las personas y a las organizaciones a desarrollar todo su potencial. Ese es el compromiso que asumimos como compañía en todo el mundo, un compromiso que nos impulsa a ir más allá para lograr que nuestros clientes y candidatos alcancen el éxito. ¿Cómo lo hacemos?, combinando nuestra pasión por las personas con el poder de la tecnología, creando experiencias más humanas, que nos permitan ser una fuente de inspiración y apoyo para quienes nos eligen. Porque estamos convencidos de que mejores personas hacen mejores empresas.

As the Line of Business (LOB) Marketing Specialist, you will be responsible for assisting the Manager, Line of Business Marketing - Web with digital marketing performance and conversion for our Global Housing business.

You will report directly to the Manager, Line of Business Marketing – Web for Global Housing. On this team, you will assist with developing and using data-driven insights to improve our marketing strategies and activities for Business-to-Consumer (B2C) and Business-to-Business (B2B).

For B2C, you will assist with digital and email marketing campaigns, strategy, analysis and reporting for our consumer websites and portals, with a heavy emphasis on our e-commerce website. For B2B you will collaborate with internal Centers of Excellence (COEs) and other teammates on marketing initiatives and campaigns, as relevant.

Responsibilities

• Work closely with Manager, LOB Marketing - Web to develop strategies for integrated marketing campaigns; manage and maintain content strategy, inventory, and content calendar for consumer-facing websites;
• Regularly conducts website content audits to ensure quality and performance
• Maintain continual data analytics of e-commerce website KPIs and sites’ content performance
• Publish and QAs sites' digital marketing content using Sitefinity CMS or other tools; work with IT to prioritize and implement
• Proactively identifies traffic and conversion issues by ongoing monitoring and analysis of key web and business metrics
• Assist with customer-facing website reporting and analysis.
• Support the marketing team in the execution of other digital marketing programs across a variety of platforms
• Optimize paid advertising campaigns using SEO and other tools
• Implements and manages consumer marketing efforts to drive traffic and conversion for our e-commerce site (i.e. advertising, retargeting, SEO, SEM), ensuring proper campaign tracking and attribution
• Work with data analytics and IT to ensure appropriate data collection and tagging methodology, knowledge of Google Tag Manager a plus
• Design, manage and execute B2C email campaigns, ensuring alignment with LOB priorities and internal stakeholders
• Provide regular campaign performance reports that include engagement metrics aligned with KPIs
• Remaining up-to-date with the latest digital media, email marketing, or advertising trends and reporting technology available
• Provides support for B2B sites, portals, and campaigns as needed

Requirements

• Bachelor's Degree, preferably in Marketing, Advertising, Information Management or related field
• Experience with web analytics tools such as Google Analytics (G4)
• Experience with managing marketing projects
• 4+ years of online marketing-specific experience with a minimum of 2 years of demonstrated success in email marketing from concept to completion
• 3+ years of experience analyzing website performance for a large company or Fortune 500, in either an agency or corporate capacity
• 2+ years of experience in E-commerce with a focus on email marketing campaigns to build/direct consumer sales
• Knowledge of web design and content management systems
• Familiar with paid social media platforms including Facebook, Instagram, and Twitter

Si consideras que reunís los requisitos para el puesto y te gustan los desafíos, no lo dudes…. ¡Envíanos tu CV!